Thinking about selling your home soon? It’s a common misconception that placing a “for sale” sign on the front lawn is all it takes. However, as any seasoned real estate professional will tell you, there’s significantly more involved in the process.
Yes, a lawn sign is crucial, but it’s just one element of a much broader, meticulously planned marketing strategy. Your REALTOR® plays a pivotal role in this plan, and one of their first tasks will be to devise a marketing strategy that ensures your home gets the exposure it deserves.
Effective marketing demands ongoing dialogue between you and your REALTOR®. Here’s how you can ensure your home stands out in the market.
Openness with Your REALTOR®
Firstly, be as transparent as possible about your property and its neighborhood. This transparency will be a huge asset to your REALTOR®, enabling them to highlight unique selling points you might have overlooked, like proximity to schools and recreational facilities.
It’s equally important to discuss any potential drawbacks upfront. This honesty ensures a realistic list price and allows your REALTOR® to offer solutions or improvements.
Your REALTOR® might also point out certain flaws or missing elements in your home that could hinder its sale. While these might not bother you, they could be off-putting to potential buyers. It’s vital to keep an open mind to your REALTOR®’s suggestions, as they’re geared towards successful marketing of your home.
Showcasing Operating Costs
Prepare information about the costs of running your home – annual heating bills and details of major repairs or upgrades like a new roof or updated wiring. These details can significantly enhance your home’s market appeal.
Utilizing Open Houses
Open houses, a sometimes controversial tool, are incredibly effective for maximum exposure. While some homeowners may be hesitant, it’s a strategy worth discussing with your REALTOR®. During open houses or showings, ensure the home is empty, including pets, to give potential buyers the freedom to explore without feeling rushed or watched.
Presentation is Key
Prior to any showing, ensure your home is spotless and decluttered. This applies to both the interior and exterior. Address any odours, and consider decluttering spaces like the garage. A fresh coat of paint can also do wonders in presenting your home in the best possible light.
Financing and Closing Flexibility
Offering to take back a mortgage can make your home more attractive to certain buyers, particularly if you’re downsizing. This can be an excellent marketing strategy.
Be flexible with the closing date. Inflexibility here can sometimes be the deal-breaker. Listen to your REALTOR®’s suggestions, as they’re based on experience and market knowledge.
Stay Engaged and Informed
Your REALTOR® should provide regular updates after each showing and keep you informed about the overall marketing progress. Similarly, share any ideas or questions you have with them. A collaborative, realistic approach is key to marketing your home effectively.
